In a report by PR News, the Canadian born is currently the CEO of the Crispi Porter & Bogusky, LLC, usually referred to as CP+B. The company is a marketing and advertising agency headquartered in Boulder, Colorado. It has regional offices in other 9 regions globally. Lori Senecal is chiefly entrusted with overseeing CB+P’s global expansion and growth, as well as managing and coordinating the firm’s nine international branches.
Prior to joining CP+B as the CEO, Lori was the president of the MDC Partner Network. She basically responsible for coordinating various MDC agencies, identifying liable growth areas, driving the organization’s strategic vision and expanding its intrigue model to ensure it met its annual objectives.
Senecal discussed the motive behind her thriving leadership journey at the 3% conference in New York, in what was the most interesting sessions of the conference. At the session, which was entitled ‘sheroes’ Senecal, she expounded on how it is like to emerge as a leader in almost all male dominated fields. Asked on how she handles criticism as a leader, Lori easily pointed out that though she has not been immune to criticism, her main recourse has been to build a supporting base from her fellow co-workers. The conference is mainly organized to champion female creative talent and leadership skills. It tries to empower young and older women on how to use their talents to become good leaders.
As an established resource mobilizer and a prudent staff coordinator, Lori worked as a global chairperson and CEO of KBS+. According to Huffington Post, the company is a global marketing and advertising agency headquartered in New York. Under her watch, she globalized KBS+ by elevating it from a domestic agency with only 250 employees to a giant worldwide agency with over 950 employees within a period of one year.
Senecal once served as the CEO of flagship New York of McCann Erickson prior to his appointment at the KBS+. She has also been praised for her skills to mobilize resources, which she showed during her reign as the Global Chief Innovation Officer for McCann group.
She received a Quantum Leap Award in the 2013 AWNY Game Changer Awards for the Leadership and Innovation category. In 2014, She was named one of Advertising Age’s ‘Woman to Watch.’