Eduardo Sirotsky Melzer or otherwise known as Duda Melzer is one of the top entrepreneurial minds in Brazil. He is a descendant of a well-renowned family, especially when it comes to business matters in Brazil. More precisely, Duda is a representative of the third generation of the Sirotsky family, as well as the grandson of Mauricio Sirotsky Sobrinho, the founder of RBS Group. RBS Group is a media corporation that owns major entertainment and journalism brands situated in Southern Brazil.
According to g1.globo.com, currently, Duda Melzer is the chairperson and president of the RBS Group. He took up this role after succeeding his uncle, Nelson Sirotsky, who was the former president and chairman of RBS Group. Furthermore, he is the brains behind the inception of e.Bricks Digital, a company that invests its resources in business development, especially in the digital sector.
Duda graduated from the renowned Pontifical Catholic University of Rio Grande do Sul with a business administration degree. At the time of his graduation, Melzer was only 26 years old. Currently, at 44 years of age, Duda holds an MBA. He has also undertaken two executive courses at Harvard Business School during his time in the United States.
Duda Melzer did not simply assume his current leadership capacity at RBS Group. His career began in the United States before heading to Brazil to join the family business. As such, he worked for Delphi as a senior financial analyst before joining Boxtop Media, a non-traditional media company.
After moving back home, Duda Melzer joined RBS Group as the director general for the national market. He ascended the company’s leadership through various positions like the executive vice president, president and then president and chairman of RBS Group.
In 2015, Duda Melzer was selected to join the list of leaders of the Cambridge Institute for Family Enterprise. In the same year, he received the Entrepreneur of the Year (Ernst and Young) award.
For more info, check out eduardosirotskymelzer.com.