Luiz Carlos Trabuco Cappi’s Replacement And Journey At Bradesco Bank

Bradesco announced that Octavio de Lazari Junior would be the new Executive Board Chairman. He will replace Luiz Carlos Trabuco, who in turn will stay as the Board of Directors Chairman. In accordance with the procedure of succession being followed at Bradesco – every new position will formally take place after the General Meeting that happens annually. For 2018 this will transpire on March 12.

Octavio de Lazari Junior, is the incumbent vice president as well as the Bradesco Seguros Group’s Chief Executive Officer. Lazari’s professional career at Bradesco began in 1978. He finished Economic Sciences at the Faculty of Economic and Administrative Sciences in Osasco. He likewise specialized in the Strategies in Finance at the Dom Cabral Foundation, Financial Management from FGV, and Financial Marketing and Strategies at the Fundacao Instituto de Administracao.

Luiz Carlos Trabuco, who at present is the Bradesco Bank’s President, has been named by Isto E Din Heiro Magazine as the Entrepreneur of the Year in 2015. As of 2009 he is among the list of 100 most influential Brazilians in Brazil and has likewise been added by the American Forbes as one of the best CEOs in Brazil in 2016.

Trabuco finished his studies at the Faculty of Philosophy, Sciences, and Letters of Sao Paulo de Marilia – currently known as UNESP. He similarly has post-graduate studies in Socio-Psychology from the Fundacao School of Sociology and Politics at Sao Paulo.

His professional career at Banco Bradesco started when he was just seventeen years old, as a clerk. He went through the various ranks until such time that he was appointed as a Marketing Director. In those days, under his management, Bradesco Bank’s communication was modernized, and the company’s relationship with the media became stronger. He held the Marketing Director position for eight years until he was selected as the Chief Executive Officer of Bradesco Vida e Previdencia – a job he had from 1992 to 1998.

During 1998 Mr. Trabuco was designated as the Bradesco Bank’s Managing Director; and after a year he became the Executive Vice President. Then in 2003 he was selected as Bradesco Seguros’s President that had eight subsidiaries which included Bradesco Vida e Previdencia, Bradesco Saude among others. At that time he initiated the registration of (ADRs)- Bradesco shares in the New York Stock Exchange (NYSEC).

As President of Bradesco Seguros, he was able to expand the company two-fold by having a market share of 25% in the industry – making it a trustworthy name in the insurance sector. It was likewise during this time when the company was able to increase its performance rating from 25% to 35 % making it Latin America’s largest insurance company.

After 40 years of having held different positions with the bank, he was selected as President in succession of Marco Artur Laurelli Cypriano. When HSBC Brasil was acquired by Bradesco Bank in 2015, he was named Entrepreneur of the Year by Isto E Din Heiro Magazine.

Luiz Carlos Trabuco’s appointment as the Board of Directors Chairman came in 2017 when he took the place of Lazaro de Melo Brandao.


Author: CDG1976

1 thought on “Luiz Carlos Trabuco Cappi’s Replacement And Journey At Bradesco Bank”

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