Before EOS entered the market, lip balm was not a very sexy product. No one talked about the latest flavor or collector design that they recently purchased. In fact, most didn’t talk about it at all other than, perhaps telling a friend, “you need some Chapstick.” The brand Chapstick had become ubiquitous with lip balm. The defining factor was, for the most part, medicated or unmedicated.
Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky thought there was a huge hole in the lip balm market. Research showed that women spent a lot on lip balm and that it was a part of their daily routine, but most found nothing interesting about it. EOS lip balm set out to stand apart from the oversaturated market with a lip balm by bringing joy to its user.
EOS hired a clay artist to model different shapes. “We were trying to make the product as imaginatively as possible,” Teller told Fast Company. The founders sought a shape that would stand apart from the market, be easy to find in a purse, and feel good in the hand. “We had to do it in a way that was not gimmicky, so that it would stand the test of time,” Mehra added.
To continue to compete with the industry leaders, EOS innovated with flavors and partnerships. Collaboration with Keds produced an EOS shoe that sold on Racked with a matching lip balm. The Alice in Wonderland collection in partnership with Disney sold out within days and can still be found for sale on eBay at collector prices.
Yet, the product remains the same. EOS is still able to innovate without becoming a gimmick. If they can continue to bring joy to their customers each season, they may even outlast Chapstick in the lip balm world. Or at the very least; longer than the Mint Chapstick stuck in your car cushions.
EOS Facebook: https://www.facebook.com/eos/
The Nationwide Title Clearing Company is one of the leading research and document-processing companies working in the real estate environment in the United States. For the company, they engage in the production of the property records and real estate application tiles. The company also works to make the process of securing the properties and titles in the real estate environment accessible in a seamless manner. For this reason, the company has worked to respond to the numerous calls to action to have the application of the property records accessed in a seamless manner. In this case, the company has made numerous changes in the property market over the last few years of its service to the people.
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For you to access property records from the comfort of your home, you are allowed to contact the company through the property records online ordering form available on their new website. For this reason, you can access the property through their application sentiments which were developed using the latest technology in the industry. As a matter of fact, the company has also worked to issue their highest material infrastructure to enable the company to allocate their impending scalability issues in the real estate environment.
In the recent past, the real estate market has suffered numerous losses through their crooked business. Most people intending to purchase their real estate application platform have become victims of the wrongful foreclosures as a way in which they can do better business in minutes. Most people have, on the other hand, felt that they are the ones who have contributed to the stagnation of business. In the real estate industry, business is always seamless when the property records are in good order.